On November 19th, Sony announced the “α Mirrorless Premium Campaign,” which offers cash back of up to 50,000 yen for purchases of the mirrorless camera “α” and interchangeable lenses. For the best-selling full-size mirrorless “α7 III”, interchangeable lenses, shooting grips, etc. It will be held from November 20th.

  • A winter cashback campaign for the mirrorless camera “α” and interchangeable lenses has begun.The target products are wide, and those who were thinking of renewing cameras and lenses are paying attention.

This campaign will cash back up to 50,000 yen to those who purchase the target product within the period. The campaign period (purchase period) is from November 20, 2020 to January 11, 2021, and it is a condition that the target product is purchased within this period.

The application period is from November 20, 2020 to January 25, 2021, and the deadline is until 10:00 on January 25, 2021 for online applications, and on the day of January 25, 2021 for dedicated application envelopes. It will be valid. The cashback amount and target products are as follows.

50,000 yen cash back

  • α7R III body[ILCE-7RM3]

20,000 yen cash back

  • α7 III body[ILCE-7M3]
  • α7 III Zoom Lens Kit[ILCE-7M3K]
  • FE 16-35mm F2.8 GM[SEL1635GM]
  • FE 70-200mm F2.8 GM OSS[SEL70200GM]
  • FE 85mm F1.4 GM[SEL85F14GM]

10,000 yen cash back

  • FE 24-70mm F2.8 GM[SEL2470GM]
  • FE 24mm F1.4 GM[SEL24F14GM]
  • FE 12-24mm F4 G[SEL1224G]
  • FE 24-105mm F4 G OSS[SEL24105G]
  • FE 70-200mm F4 G OSS[SEL70200G]
  • FE 70-300mm F4.5-5.6 G OSS[SEL70300G]
  • FE 200-600mm F5.6-6.3 G OSS[SEL200600G]
  • FE 20mm F1.8 G[SEL20F18G]
  • FE 90mm F2.8 Macro G OSS[SEL90M28G]
  • E 16-55mm F2.8 G[SEL1655G](APS-C)
  • E 70-350mm F4.5-6.3 G OSS[SEL70350G](APS-C)
  • Vario-Tessar T * FE 16-35mm F4 ZA OSS[SEL1635Z]
  • Planar T * FE 50mm F1.4 ZA[SEL50F14Z]
  • Sonnar T * FE 55mm F1.8 ZA[SEL55F18Z]
  • FE 24-240mm F3.5-6.3 OSS[SEL24240]
  • FE 35mm F1.8[SEL35F18F]
  • FE 85mm F1.8[SEL85F18]

2,000 yen cash back

  • Shooting grip[GP-VPT2BT]
  • Microphone[ECM-XYST1M]
  • Microphone[ECM-GZ1M]